Ganguro (ガングロ?) is an alternative fashion trend among young Japanese women that started in the mid-1990s, distinguished by a dark tan and contrasting make-up liberally applied by fashionistas. Two ganguro girls in Tokyo, April 2008
The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones. Ganguro instead tanned their skin, bleached their hair and used a lot of colourful makeup in unusual ways.