By the 1940s, Frankie, as he was known then, became one of America’s first teen idols. But his publicist George Evans didn’t leave anything up to chance. He auditioned girls to find those who could sing the loudest and paid them $5 each to sit at strategic locations in the audience to whip up excitement.
It likely wasn’t necessary, though. In the early 1940s, his skyrocketing popularity ushered in what was known as “Sinatramania,” with tens of thousands of riotous fans greeting him after performances.