A fellow editor noticed it first. Folks were posting about it on Facebook, as they do.
A local radio station, 107.1, has been playing one song and one song only, on repeat, with no commercials or anything.
Sure enough, when I turned my car radio to the station, there it was: "Cherry, Cherry" by Neil Diamond. Apparently it was his first big hit, way back in 1966. But why play it on repeat?
I called the station, and ...
According to General Sales Manager Bill Rakestraw, there's a reason. But not one they're revealing to the public right now.
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"It's not ready to be announced yet. But we know it's happening. It's not stuck," Rakestraw said.