Thrills is a Canadian brand of chewing gum now made by Concord Confections. It was originally produced by the O-Pee-Chee company of London, Ontario, Canada which was subsequently bought by Nestle in the late 1980s. It is well known for its purple colour and its distinctive floral rosewater flavour.[1] Comparisons of its flavour to soap are so prevalent that recent packaging states “it still tastes like soap!”

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