Animal biscuit crackers were made and distributed under the National Biscuit Company banner. In 1902, animal crackers officially became known as “Barnum’s Animals” and evoked the familiar circus theme of the Barnum and Bailey Circus. Later in 1902, the now-familiar box was designed for the Christmas season with the innovative idea of attaching a string to hang from the Christmas tree. Up until that time, crackers were generally only sold in bulk (the proverbial “cracker barrel”) or in large tins. These small cartons, which retailed for five cents at the time of their release, were a big hit and are still sold today.