Yum! was created on May 30, 1997, as Tricon Global Restaurants, Inc. from PepsiCo’s fast food division as the parent corporation of KFC, Pizza Hut and Taco Bell restaurant companies. Tricon Global was spun out in late 1997. Tricon selected Louisville, Kentucky, as its headquarters moving near the KFC Restaurant Support Center from the Pepsi HQ in Purchase, New York, by early 1998.
Tricon Global in 2000 agreed to test multi-branded locations with Yorkshire Global Restaurants. By March 2002, the Tricon-Yorkshire multibranding test consisted of 83 KFC/A&Ws, six KFC/Long John Silver’s and three Taco Bell/Long John Silver’s and was considered successful by the companies.
In 2001, KFC started a test in Austin, Texas, restaurants of “Wing Works” chicken wing line sold with one of a few flavored sauces. Also, KFC hired a consultant to develop a breakfast menu.