Juicy Fruit was taken off of the civilian market temporarily during World War II because of ingredient shortages and the demand for the gum to be included in C-rations. When the gum was re-introduced to the general public after World War II ended, the striped packaging was replaced by one with a bright yellow background and “Juicy Fruit” bracketed between two stylized chevrons, the latter a motif meant to echo the “Wrigley arrow” element used for Wrigley’s Spearmint since 1893.[8] The bright yellow background remained into the 21st century, with variations since 2002 turning the arrowhead-like chevrons into the corners of an elongated smile under the brand name.[8] Juicy Fruit is still widely popular today.[citation needed]

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