Also in 2010, BrewDog produced a 55% ABV freeze-distilled beer called The End of History, with the bottles packaged in small stuffed animals, priced at £500 and £700 each.[10][11][12] Only 12 bottles were produced; 11 for retail sale, with the other one going to Internet video blog BeerTapTV.[13][14] BrewDog claim that this set new records not only for alcoholic strength in a beer, but also for price. Advocates for Animals called the gimmick ‘perverse’.[10] The title “strongest beer of the world” then fell back to Mr Tscheuschner from the Schorschbräu brewery in Germany, whose Schorschbock 57 boasts an ABV of 57.5%.[15] The title for world’s strongest beer has since changed again though. It is now allegedly Brewmeister’s Snake Venom at a reputed 67.5%, although independent testing has yet to be published to confirm the ABV.[16]

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